Nintendo is expanding the video game audience; Nielson Media Research is suggesting that Wii fare best with young boys and older women. Nintendo console is a good job that is attracting boys ages 6-11 and women 25-34. The usage of the Wii by women over 35 is much higher than with the Xbox 360 and PS3. Wii Fit, Guitar Hero and Rock Band were the products that are particularly for older women.

Nielsen is finding that PS3 is the oldest three platforms because of consumer brand loyalty. Sony is dominating the market with the PS. In 1994, gamers are trying to own one or both of these consoles.

 


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